Social Media Manager

The Social Media Manager will work as part of the Global Marketing Team with the responsibility of developing the company’s social presence worldwide, enriching and extending the existing social media experience and increasing the level of quality inbound leads to the company.

The role requires a solid and demonstrable understanding and experience of social media marketing, advertising and analytics. The chosen candidate will be able to create and execute best practice social media campaigns that generate high engagement and increase website traffic to landing pages created for that purpose. The candidate will be able to provide meaningful analytics and ROI reporting to all relevant departments for all social media actions and be able to propose alternative and creative solutions for improving and increasing user engagement.

Primary duties:

Social Media

• Set up social media strategies and create campaigns for all social media content on relevant channels (Instagram, Facebook, LinkedIn, Youtube, Twitter, Pinterest & Tiktok), for both paid and organic posts, including regular yacht communications and promotion of all departments and corporate material.
• Create and maintain the social media calendar across all platforms and ensure thorough and timely coverage for all yachts, services and events throughout the year.
• Propose and manage budgets for paid campaigns across all channels.
• Conceive and create winning visuals for posts and advertising campaigns, including banners and video editing.
• Provide best practice for posting, content, imagery, video and timing. Stay up to date on algorithms, tech/tricks for greater reach and engagement and adapt strategies accordingly.

Website

• Create best practice landing pages for conversions to drive clients from social media campaigns to. Measurably increase client engagement and generate more goal completions. Liaise with SEO team as required to ensure consistency in strategy, targeting and keywords and monitor success, and create digital banners as required for advertising opportunities.

Secondary duties:

Marketing Support Services

• Work closely with the brokers and staff on an ad hoc basis when required for specific projects/clients, especially with the yacht, website, PR and events teams.
• The candidate may also be required to perform other, ad hoc marketing duties which may be reasonably required.

Essential skills

• 3-5 years’ experience in marketing, with at least 3 years’ experience in social media marketing (strategy and implementation), preferably with yachting or luxury services and be able to demonstrate results of previous campaigns;
• Proven knowledge and experience in creating and delivering stand-out, original and winning social campaigns, both short and long term, for luxury brands;
• Proven experience and a solid understanding of how to write content that’s wins engagement and the differences required for different channels;
• Proven knowledge and experience in paid social and targeted/profiled social media activations;
• Proven experience and knowledge of capturing video/photo content on their own to the standard required for a world leading organisation;
• Proven track record of growing leads and sales through social media marketing – must be able to provide references and achievements;
• Experience in design, development & management of well-designed landing pages to optimise conversions from Social Media;
• Proven basic video & photo editing experience for optimizing existing non-formatted video and photo collateral for social media;
• Good understanding of SEO, keywords and digital and social media strategies to drive engagement and lead generation for the luxury market as well as applications to manage, automate and analyse them;
• Experienced in presenting to potential clients and partners of a world leading organisation to presenting the values and benefits of social media.

Qualifications

• Minimum 3 years’ experience and demonstrable track record in strategizing, creating & delivering social media and digital campaigns that have generated engagement, enquiries and business, either in an Agency environment or an in-house Marketing Dept preferably in the luxury sector.
• BS/BA or Master’s Degree is preferable but not essential.
• The candidate will need to be able to travel worldwide as and when required.