Samiha Hassan joined Fraser in October 2025 as Yacht Marketing Strategist, based in the Fort Lauderdale office.
She brings a strong background in luxury travel and hospitality marketing, with extensive experience developing and leading integrated brand campaigns. Skilled in brand storytelling, strategic partnerships, and results-driven marketing initiatives, Samiha has managed both B2B and B2C projects and overseen digital content creation across multiple platforms.
In her role, Samiha serves as the main marketing liaison for Fraser’s global sales and charter teams, developing tailored promotional strategies for the fleet, leading media production projects, and ensuring each yacht’s marketing presence is both powerful and refined.
Her expertise in luxury positioning, creativity, and collaborative approach make her a valuable addition to Fraser’s marketing team.